In fact, last year alone in the U.S., over 12 million dollars were spent caring for pets. Pet owners are loyal clients and also excellent for word-of-mouth recommendations. It's easier to get current clients to visit more often than it is to get new clients to walk through your door. Therefore, the best—and most cost-effective—marketing efforts are to target the clients you already have. You have a better shot at getting the attention of people who already know and like you.
Newsletters are far and away the best marketing tool a veterinary clinic has in targeting existing clients and turning them into future business. Nothing establishes trust more that consistent, caring and educational communication between appointments.
