Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. With well over 394,000 behavioral health professionals in the U.S. alone, practice development and marketing are a necessity. Unfortunately, graduate schools teach therapeutic theory and interventions, not how to attract clients into private practice.
The statistics speak for themselves – 65% to 90% of the private practitioner’s caseload and income is derived from referrals and if you are doing your job, you will need an unending supply of them. A system for promoting referrals is key to the success of you and your practice. Custom publishing to your existing client base and the professional colleagues that can refer to you is a proven marketing strategy, supported by study after study and survey after survey.
Letting people know about your practice is perhaps the number one key to practice success.
“There are clients out there wanting to hire you as their therapist. If you aren’t marketing to them, another therapist is.” – Casey Truffo
Newsletters have long been a mainstay for marketing professional services. While intangibles such as loyalty, appreciation and education are the principal benefits of using a newsletter, the referral ratio for new business is even more impressive – a full 75% of newsletter recipients indicated that they kept the newsletter for future reference and 25% said that being a recipient of a newsletter inspired them to refer business!
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