If a picture paints a 1,000 words – in the world of non profit fundraising, a 1,000 words definitely paints the picture. Painting the picture, telling the story – reaching out to current and potential donors in the comfort of their homes, away from the information overload of the world, is key to budgets, awareness and overall support.
Marketing professionals have long known that the average consumer’s attention span is at best a minute or two. The average person is subjected to over 20,000 marketing messages per day. The noise in our lives has become overwhelming.
Here’s a little known fact and statistic that should be at the heart of every marketing campaign employed by non profits today; statistics have shown that a person spends an average of 43 minutes reading a custom newsletter or journal that sparks their interest!
43 minutes. What can you say to inspire action in 43 minutes?
