Simply put – your customers are tired of jingles, slogans and the empty promises of the information highway. They are looking for solutions and education, on their terms.
According to the Simmons Engagement Study, custom newsletters and journals – also known as “advertorials” scored higher than the traditional mediums of TV,
radio and the internet.
“Magazines are becoming more relevant than ever, with advertisers shifting toward permission-based media, where the consumer is in control. With magazines… you can read, re-read, save it… all those things. People are drawn to a certain title because it delivers information of interest to them.”
- Gary Garland, Magazines Can
