traditional marketing efforts in the financial industries are producing less than stellar results. At a time when 69% of consumers have a lack of trust for all things financial it is more important than ever for banks, credit unions, and other providers of financial services to provide clear, relevant and educational information – in a manner that encourages trust.Newsletters and journals are at the top of the scale when in comes to establishing credibility; which is probably why a recent study done by Standard & Poor for Northwestern University ranked custom publishing as one of the most important marketing strategies a financial institution can employ.
