It is a well known fact that is a lot cheaper to keep an old customer than to get a new one. Peppers and Rogers, marketing experts and proponents of customer relationship management have repeatedly shown that there are only fours types of people – prospects, customers, loyal customers and former customers. The best kind of customer to have is a loyal one. They are happy to spend more money with you and they are happy to refer their friends and family.
When you keep your name in front of your loyal customers, they tend to stay loyal. It’s that simple. Talk to your customers. Often and in a way that sets you and your company apart. Relationships and trust are powerful marketing tools.
